HALL OF GOATS

The client requested the creation of a promotional reel for their upcoming game, which was centred around college football and an NFT marketplace. As the art director, it was my job to guide the team and client in the visual style of the UIs to be used in the reel and the reel itself. I created several options for the UI based on client feedback. We worked closely to make sure the UI aligned with the client’s vision but also represented the game well in terms of mood, existing character art and target audience. Although the UIs were only created to be used in the promotional reel, the intent was to set up the client with a style and visual language that could be further expanded upon as the game was built out.

Client: Hall Of Goats

Tools: Adobe Illustrator, Adobe Photoshop